It's no longer a secret the Internet is a powerful place for music or band promotion. Two years ago the Oakland Tribune reported on the power of social networking sites in promoting musicians...famous or not.
Through promotional deals with record labels, over the past couple of months MySpace has debuted albums from the Black-Eyed Peas, Weezer and former Smashing Pumpkins frontman Billy Corgan before they were available in stores. The records are streamed, which means they can't be downloaded.
Corgan and Rivers Cuomo, the singer for Weezer, also keep active MySpace blogs. It's a win-win deal for both MySpace and the labels: The former wants folks to hang out on the site and look at their banner ads; the labels and bands get buzz and promotion for their music.
According to MySpace's publicists, more than 320,000 sites have been created for musicians or bands.
In December Vibe magazine conducted a search online for rappers in all 50 states, plus D.C. Amazingly, rappers and M.C.s were found in places like Utah, Idaho and Montana. All were found through their MySpace page.
One of those newly discovered rappers hails from Salt Lake City. Originally from Indianapolis, 2uce Betta is riding a wave of popularity following his win in the Vibe contest. A recording deal looks imminent because of the publicity from his MySpace page.
Bands interested in promoting themselves online should use all avenues of promotion the web offers. The StageGold video player is a powerful, free tool because it offers a variety of custom skins, playlists and is compatible with most blog software and social networking sites, especially MySpace and Facebook.
1 comment:
I agree with the internet being the hot spot for music right now! I just started listening to an underground band by the name of Metro Station; a friend of mine introduced me to their music. I learned later on, doing some research of my own, that this band was discovered via myspace by a music company, and they were signed to a contract! Anyone who's looking to make a break into the music industry should definitely be on the web and offering their tunes for the public ear to hear!
If any music-related groups looking to make a name for themselves, I'd highly recommend you checking out kyte.tv and start a channel on there! Kyte allows users to create channels and produce multiple shows on that channel [just like regular tv!]. Webcam, audio, text and links are some of the few features available to make a unique show every time. In addition, you can embed your channels onto myspace, facebook or any other website that allows embedding of applications. Expand the networking of your audience! They can instantly chat on your channel with you and other viewers! :) Furthermore, the cell phone application broadens the opportunity to make shows while on-the-go!
So yah, I recommend checking it out and making a channel! http://kyte.tv
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