It's no longer a secret the Internet is a powerful place for music or band promotion. Two years ago the Oakland Tribune reported on the power of social networking sites in promoting musicians...famous or not.
Through promotional deals with record labels, over the past couple of months MySpace has debuted albums from the Black-Eyed Peas, Weezer and former Smashing Pumpkins frontman Billy Corgan before they were available in stores. The records are streamed, which means they can't be downloaded.
Corgan and Rivers Cuomo, the singer for Weezer, also keep active MySpace blogs. It's a win-win deal for both MySpace and the labels: The former wants folks to hang out on the site and look at their banner ads; the labels and bands get buzz and promotion for their music.
According to MySpace's publicists, more than 320,000 sites have been created for musicians or bands.
In December Vibe magazine conducted a search online for rappers in all 50 states, plus D.C. Amazingly, rappers and M.C.s were found in places like Utah, Idaho and Montana. All were found through their MySpace page.
One of those newly discovered rappers hails from Salt Lake City. Originally from Indianapolis, 2uce Betta is riding a wave of popularity following his win in the Vibe contest. A recording deal looks imminent because of the publicity from his MySpace page.
Bands interested in promoting themselves online should use all avenues of promotion the web offers. The StageGold video player is a powerful, free tool because it offers a variety of custom skins, playlists and is compatible with most blog software and social networking sites, especially MySpace and Facebook.
